How Irish Women's Planning Its Women Rugby World Cup Rise

As Irish women’s rugby continues to rebuild, the focus is firmly fixed on the future with the Women Rugby World Cup 2025 serving as both a challenge and an opportunity. Leading that charge is Lynne Cantwell, the IRFU’s first head of women’s strategy, who believes in the foundations. They are being laid to transform the game at all levels in Ireland.

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The recently published IRFU Strategy Document for Women’s Rugby sets out an ambitious roadmap to grow participation. Improve infrastructure and boost high-performance outcomes ahead of the Women Rugby World Cup. While the data reveals a tough starting point, only 10% of clubs with a women’s team offer. A full pathway from minis to senior level, Cantwell views this transparency as a springboard, not a setback.

This is a growth story, says Cantwell. It’s not about where we are now, it’s about being honest, understanding the gaps, and committing to building something better. The 2025 Women Rugby World Cup represents a critical target. Not only does it serve as a platform to improve on-field results. But it’s also an opportunity to inspire a new generation of players, fans, and leaders.

Women Rugby World Cup: Women’s Rugby Development Gains Momentum

The IRFU’s strategy is designed to create that pipeline from grassroots to elite, ensuring that girls who pick up a rugby ball today can dream of playing on the world stage tomorrow. Key areas of development include increasing female representation in governance, currently averaging just 15% at the club board level. Strengthening school and university rugby programmes, and addressing the medical and performance science gap specific to female athletes.

To that end, a new women’s medical strategy committee has been formed. To close the data deficit, as just 8% of global sports research currently focuses on female athletes. Cantwell is optimistic about the momentum in schools and universities, where rugby is starting to thrive. There’s so much more opportunity in the secondary school space. That’s where we’re seeing growth, and we need to nurture it, she explains.

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With the 2025 Women Rugby World Cup approaching, Irish women’s rugby stands at a crucial crossroads. While challenges remain, the strategic plan offers a clear direction and a bold vision to not only compete. But to build a lasting legacy for women in rugby across Ireland. As the countdown to the 2025 Women Rugby World Cup in England begins, Ireland’s women’s rugby programme is poised at a defining moment in its development.

WRWC 2025 Tickets: Ireland’s Long-Term Vision for Women’s Rugby

Despite 33 years of progress, it still lags far behind the 150-year legacy of the men’s game. Bridging that gap will require time, strategic investment, and patience, something Lynne Cantwell, the IRFU’s head of women’s strategy, understands well. There’s probably just a sense of the unknown around how long the return on investment will take, says Cantwell.

We’ve already seen nearly a 300 per cent increase in funding over the last few years. That’s significant, but it’s still only the start. Cantwell points to other sports, like women’s soccer, as examples to learn from. It has taken nearly a decade of sustained investment in women’s football to see real commercial return and fanbase growth. Likewise, the English Rugby Football Union (RFU) is projecting its return on women’s rugby investment to come closer to 2030.

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Women Rugby World Cup 2025: Breaking Records and Building Momentum

For Cantwell, those long-term models offer a roadmap and confidence that Ireland is heading in the right direction. The upcoming Women Rugby World Cup, kicking off in August 2025, is expected to be a record-breaking tournament. A global showcase of elite talent, and a commercial opportunity like never before. Hosted just across the water in England, it presents Ireland with the chance to tap into unprecedented visibility, sponsor interest, and fan engagement.

It’s massive, Cantwell says. It’s on your doorstep. It’s set to shatter all previous records, and Ireland is well-positioned to benefit from the momentum. But beyond performance on the pitch, Cantwell sees women’s rugby as something that resonates more deeply with fans. They are drawn not just to the game, but to its values and societal impact. There’s a distinct fan segment among women’s sports enthusiasts who are connected to the purpose of the sport and the positive social message it carries.

As preparations continue, the IRFU hopes the World Cup will act as a springboard attracting more players, more investment, and greater public interest. Much has been achieved, from expanded grassroots pathways to increased funding and visibility. Yet as Cantwell puts it: A lot done, more to do. The journey to 2025 may be a milestone, but it’s far from the finish line.

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