On a rainy morning at Twickenham, the calm before the storm is tangible. This iconic rugby stadium, soon to host the Women Rugby World Cup final, will welcome a record-breaking 80,000 spectators in September, marking the biggest audience ever for a women’s rugby match. At the centre of this historic moment are England’s Red Roses, poised for greatness and making their debut in Vogue.
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Newly appointed captain Zoe Aldcroft leads England’s charge in the tournament. Calm and confident, she acknowledges the significance of the moment with a smile: This is the most important tournament of our lives. She’s not wrong. This year’s Women Rugby World Cup represents more than silverware. It’s a cultural milestone for women’s rugby, a sport once dominated by men and now surging in popularity thanks to increasing visibility, loyal fanbases, and brand partnerships.
The Red Roses are no strangers to success. The team claimed the Women Rugby World Cup title in 2014 and secured runner-up finishes in both 2017 and 2021. Most recently, they dominated the 2025 Six Nations, going unbeaten throughout the tournament. The energy during a lighthearted training session complete with photoshoots and lineout lifts still carries competitive fire. Flying through the air in a lineout is one of my favourite parts, Aldcroft says.
Women Rugby World Cup: An Unmissable Event
The squad includes 32 contracted players ranging in age from 22 to 36. Among them is Tatyana Heard, back after multiple ACL injuries, and Megan Jones, a proud advocate for LGBTQ+ inclusion in the sport. Flanker Maddie Feaunati, daughter of former Samoa international Isaac Feaunati. Brings both flair and force to the team, balancing lash extensions with heavy lifting benching weights over 110kg.
The transformation of women’s rugby has been dramatic. In Aldcroft’s early days, matches drew just a handful of supporters, and players changed in makeshift tents. Now, they train full-time, wear custom-designed kits built for female athletes, and fuel themselves with up to five meals a day. Training camps span from early morning to late evening, demanding peak physical and mental dedication.
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Scrum-half Mo Hunt remembers working as a teacher while playing for England before the sport turned professional in 2014. She remembers it feeling like working two full-time jobs. While players in the national setup now earn a base salary of £49,600, many outside the squad continue to balance careers alongside intense training. As the Women Rugby World Cup takes place on home turf, England’s Red Roses are striving for more than just a championship.

Overcoming Societal Expectations and Criticism
As the Women Rugby World Cup nears, England’s Red Roses are preparing for more than just a shot at the title. They’re leading a movement to redefine how the world sees women in sport. For years, rugby was wrongly labelled too aggressive for women. And yes, it’s a brutal game. Studded knees, shoulder bruises, and the constant risk of concussions monitored now by smart mouthguards are part of the reality.
But to the Roses, those battle scars are a badge of honour. Being able to go out there and give everything physically? That’s what makes rugby beautiful, says captain Zoe Aldcroft. For her, the sport has redefined body image. My body’s strong because it’s made to do the job I love. And no, I won’t ask my husband to open jars, she laughs.
Still, it’s not always easy. The image of what a woman should look like still lingers in public perception. A rugby build was once used as a way to say someone wasn’t feminine. Many players have seen teammates drop out for fear of being seen as too manly. Comments on social media from sceptics, often men, still flood in.
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Legacy Beyond the Women Rugby World Cup 2025
But tides are turning. Prop Sarah Bern remembers a recent shift: teenage boys at the Six Nations asking for autographs in awe. Representation is growing, and the Roses are part of that change. Bern herself is determined to show young girls, especially her nieces, that strength is beauty. I want them to grow up understanding that strength is empowering and that being strong is a form of beauty.

The transformation in how society views strong female bodies is gaining traction. No longer is exercise just about being smaller; lifting weights is now about wellness, resilience, and pride. Celebrities like Dua Lipa and Lorde flaunt toned physiques, and so do the Roses, who proudly redefine athleticism. There’s still work to be done. Bern notes that sponsors often choose leaner players over stronger ones.
And teammate Tatyana Heard adds that rugby needs to reach more diverse communities. We’re inclusive, but we haven’t connected with everyone yet. As the Women Rugby World Cup approaches, the Red Roses are focused not just on winning, but on legacy. We want more girls playing. We want to pass the torch, says Aldcroft. And as they laugh, stretch, and braid each other’s hair, it’s clear: they’re not just teammates, they’re trailblazers.
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